Europe Regional Information: Updates and Insights + Preparations for 2023


Heat greetings from dwelling – after being on the street (and within the air) for the previous 2+ months. My travels started with Athens, Greece for Inexperienced Locations convention, then I spent per week in Switzerland with ATTA’s Journey Journey World Summit earlier than going again to the Western Balkans. There I used to be in a position to see the main progress that the area is enterprise with a purpose to determine an official entity uniting the journey journey companies within the area. I additionally stopped in Madrid, Spain for The Economist Influence occasion, then returned to London for WTM and wrapped up the run with a first-time go to in Northern Eire, the place I attended the Eire Affiliation of Journey Journey (IAAT) annual convention

Céline Fortin on our group additionally traveled throughout Europe and attended a number of occasions as properly: 

  • IFTM High Resa in Paris, France
  • The Summit in Lugano
  • CycleSummit in Chambery, France
  • WTM London, UK 
  • Azores Commerce Encounter in Azores, Portugal 

As you could already know, Céline is driving our French Publication the place you possibly can learn the newest information related to our French-speaking neighborhood. She additionally lately revealed The Sustainability Case of the Azores Archipelagos, an insightful article from her journey to the Azores the place she spoke on the Azores Commerce Encounter and held an AdventureConnect, hosted by the Azores Tourism Board. One other signature AdventureConnect that each of us organized was the one at WTM London. We have been additionally joined by our Advertising Coordinator, Imogen Martin.

These have been an extended few months however we can’t be happier for our trade being again collectively in individual. It’s been three very uncommon years – the final one specifically  has been extremely dynamic, with final minute requests,   seeing the importance of the human facet within the journey trade, and realizing the significance of journey as an entire – each by governments and people. 

Among the optimistic insights and tendencies that we monitor in Europe is that the area is recovering properly – particularly out of doors and journey firms and locations have seen a optimistic financial influence from vacationers. Different essential and optimistic tendencies that we monitor in Europe are extra concentrate on sustainability measures that concentrate on influence quite than as a advertising and marketing device.  Throughout the area we’re deep in  discussions on tips on how to measure success from journey – recognizing that “counting heads and beds” shouldn’t be the way in which ahead. Local weather motion is a high precedence and we see increasingly more champions from the journey trade showcasing paths to handle this pressing problem and to encourage extra firms to comply with them. Locations are additionally advancing and one thing that actually impressed me is how they’re sharing their learnings and success tales. We’ve got a incredible instance from this 12 months’s ATWS when throughout a Vacation spot Insights session for vacation spot representatives numerous concepts and processes have been exchanged and now the vacation spot representatives proceed the dialogue, meet, share and advance collectively. Gradual (journey) journey is increasingly more engaging and together with biking, I think would be the largest focus within the coming years. 

With all these optimistic developments, the ATTA group in Europe is wrapping up a profitable and really dynamic 12 months. We’re delighted to share a few of our highlights: 

  • European membership is represented by 300 companies and vacation spot organizations (about 25% from your entire membership); a heat welcome to our latest ATTA members. We’re very pleased to have you ever be part of our household! 
  • The Summit was bought out and we had extra patrons than at every other occasion; delegates representing Europe and Central Asia have been half of the delegates – thanks for the belief! 
  • Our Ambassador neighborhood is rising globally, together with from Europe – we recognize your ambassadorship – it means loads to us and to your native communities!

Now, we’re able to wrap up the 12 months, have fun, throughout this most particular time of the 12 months, the belief and relationships with all of you – our unimaginable journey neighborhood. We promise to return again in January with contemporary vitality, extra inspiration and to proceed to serve your wants and along with you, to maneuver the trade ahead. We plan on being current at totally different commerce occasions and conferences amongst that are: 

The checklist above shouldn’t be full and will probably be altering. We welcome your suggestions and wish to know the place you propose to take part – let me know, in order that we will meet there. 

With this, I want to want you very pleasurable and Glad Holidays, on behalf of your entire ATTA Crew! Heat needs for a really profitable 2023, full of latest vibrant alternatives, significant connections, unforgettable moments of achievement and naturally – breathtaking adventures. We hope to have the prospect to share a few of them collectively! Keep in contact!

Gergana, Celine, Tereza, Miya and Franzi 



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